What Is SEO Marketing . SEO is an acronym for search engine optimization that falls under the umbrella term known as search engine marketing. Search engine marketing is a process that enables your site to be easily visible on search engine results. Moreover, when a particular keyword is searched and it features on your site, it enables your site to rank highly on search engine results pages. You might be wondering why SEO is critical for your business. In a nutshell, online marketing revolves around getting your site to show up on the first page on any Google search result. When used properly, SEO can boost your ranking and viability serpbook . If you are optimized well on a top search engine like Google then chances are high that your site will attract more traffic and generate more revenue from high conversion rates. Moreover, once you rank high on one search engine, your site will likely rank high on other top search engines such as Yahoo, MSN and many more.
SEO is an evolving process that takes time to perfect. Some people prefer to hire professionals for their SEO marketing, while others like to take on the task by themselves which is certainly possible. The amount of work that goes into SEO marketing really depends on two big things, your niche and your site. This could mean working full time or part time on your SEO all in an effort to put up a solid SEO foundation build upon great content and SEO building strategies. You can instantly optimize your SEO by using the right titles and Meta descriptions in your content.
Another critical aspect about SEO is analysis of your competition. If you type in a keyword or phrase into a search engine, the top ten results that appear on the search results are your competition. You can track your own site performance and progress on serpbook and use the report and insights to help improve your site and ranking on search results.
Making your site engine friendly is important in boosting your viability, but another aspect that is often overlooked is making your site user friendly. You need to make it clear what your site is about and whether there is a need for it in the market. Your site needs to be easy to navigate, understand and interact with from the audiences’ point of view.
There are few things that play a role in SEO marketing. These can be divided into two big categories, on-page SEO and off-page SEO.
On-Page SEO Factors
These refers to those elements found on your website that you can easily control towards boosting SEO marketing. Here are a few on-page factors that can increase your site’s online exposure.
·Title Tag: The heading for each let’s the search engine know what the site or content is about. To optimize your SEO marketing, the heading should have less than 70 characters, a keyword and your business name.
·Meta Descriptions: Meta descriptions refers to keywords or phrases that you use to give more information about what the page is about.
·Sub Headings: Using sub topics makes your content easier to read and digest and boost your SEO performance. It’s best to use H1, H2 and H3 tags, which are favoured by search engines.
·Internal Links: Creating hyperlinks to other pages on your site can help boost your search engine ranking. For instance if you are writing a blog about a specific service or product, you can attach a link that directs visitor to the service or product page from where visitors can learn more about it or maybe make a purchase.
Off-Page SEO Factors
Aside from on-page factors that you can amend, there are other factors not featured on your website that can have an impact on your online marketing efforts. These are referred to as off-page SEO factors. You might not necessary have full control of these, but can work on on-page SEO factors to help improve these. They include:
·Trust: Trust has a significant bearing on your site’s Google ranking. A great way to improve trust is creating quality backlinks from authority sites.
·Social: Social signals such as number of shares, comments or retweets can boost your SEO marketing efforts.